It’s More Than Just Profit and Loss…

Students of Geoff’s Online Permaculture Design Course have question-and-answer sessions where Geoff answers several questions weekly via videos. This question was pulled from the 2022 collection. For more permaculture insights, check out Geoff’s free Masterclass at

Question: Do you think it would be more productive to speak to businesses in terms of profit and loss and how permaculture ethics can increase profits when trying to convince them to change their practices?

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About Geoff: Geoff is a world-renowned permaculture consultant, designer, and teacher that has established demonstration sites that function as education centers in all the world’s major climates. Geoff has dedicated his life to spreading permaculture design across the globe and inspiring people to take care of the earth and each other and return the surplus.

About Permaculture: Permaculture integrates land, resources, people, and the environment through mutually beneficial connections – imitating the no waste, closed-loop systems seen in natural systems. Permaculture applies solutions in rural and urban contexts and at any scale. It is a multidisciplinary toolbox including agriculture, water harvesting and hydrology, energy, natural building, forestry, waste management, animal systems, aquaculture, appropriate technology, economics, and community development.

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